'This time, we intend to provide consumers with something unique. In conjunction with the spirit and concept of USI (Universal Scientific Industrial), abit will focus on providing CE (Consumer Electronics) products,' explained Thore A. Welling, Associate Manager in the Marketing Dept. of Universal ABIT Co., Ltd. in fluent Chinese. 'During past year, abit's reliability and high performance can be credited to gamers using motherboards and graphic cards. Aside from the continued service we provide to these customers we are also striving to get closer to consumers through professional concept products that meet demands other than those from the gamers' market.'

 

As Welling commented, abit is changing its brand image and moving into a brand-new field - the CE market. It's not hard to identify the spirit encapsulated by abit's series of products and more such applications will be developed in future. In joining the show, consumers can see first hand what abit offers with its growing line of CE products - the FunFab digital photo frame printer series and upcoming MID (Mobile Internet Devices).

 

Abit's innovative photo frame functions not only as a common photo frame product, but also as a photo frame printer which enables users to print their memories instantly. Huang says: 'Unlike common printers which use ink and laser technology ours utilizes new Thermal Bonding Technology, thereby eliminating the problems of fading, lack of clarity and fingerprints. It can be used to present a slide show for meetings or parties and can be directly connected to a mobile phone or camera to share messages with friends and colleagues.'

 

In contrast to mini notebooks like Eee PC, MID is a cost-efficient device, small in size with an enhanced battery life. This super-slim device fits into a pocket and can be carried wherever the individual goes.

 

With the IP45 Pro, abit displays its upcoming Intel P45 chipset based Pro-series of motherboards. The unique abit engineered £gGuru chip in combination with an 8-phase PWM and solid state capacitors offers optimal performance and system control even under the most demanding conditions. For high-performance multimedia and entertainment systems, the AMD 780G chipset based A-S78H motherboard with integrated ATI Radeon HD3200 graphics, represents the ideal full-feature platform.

 

The company's professional solutions includes various POS (Point of Sales) systems for different application fields as well as security solutions such as finger print readers, stand-alone solutions and PC accessories.

 

Abit has designed a series of topic activities, including static and dynamic exhibitions for the show. The firm invites Extreme Overclockers and Top Asian Gamers to interact with end-users. Alternatively, visitors can choose to join the costume party and play along with Abit's latest FunFab Digital Photo Frame Printer.