TurboTouch, a specialist in medium large touch panel display has finally gotten a fruitful return after years focusing on the development of technology and the market. It is now anticipating the future with confidence.

The company has always dedicated itself in the improvement of new technologies and the system integration capability. It performs better in the manufacturing process when comparing with others in the sector. eTurboTouch achieved numerous break through on the aspects of material R&D and the development of innovative touch panel technology. Therefore its products are acknowledged by the international clients on the market. Those outstanding performances include the following:

Technical Aspect
1.The R&D into Palm Rejection of the large scale touch panel has complete, it was patented successfully and has entered mass production in 2007.
2.It has successfully developed a dynamic styled touch panel that may replace the conventional products, and it provided a more dynamic commercial value in its deign. The product has being shipped continuously since 2007 and is growing fast.
3.The company played a role that are both technical collaboration and market development in a cooperation with Drylox, as well as in a position of monopoly. Therefore any of the new processes developed by this joint venture would allow eTutboTouch to cross into the relevant field of OLED and MEMS industries, and investment is possible even without the need to increase devices.
4.The technical collaboration with S.O. from France ended in 2007 .with S.O in charged of software and eTurbTouch is responsible of the hardware ------ have co-developed a new generation touch panel known as the Acoustic Technology. It combines the advantages of both capacitance and resistance, and at the same time compensating the disadvantages of one another.
5.On the application resistance, it is estimated to complete Bi-Touch Technology .a similar function to iPhone Multi-touch .by the first half of 2008.
6.It is estimated to extend the Bi-touch technology to the application of embedded and surface application of capacitance in 2008.

Market Aspect
    A number of large well know manufacturers has accredited the manufacturing processes and products of various touch panel technology from eTurboTouch, and have more or less completed the order acceptance for 2008, to further reassure its influence over the next three years

Operation Aspect
    Focusing on finding the right person and the right place, as well as the reform in personnel structure and quality, eTurboTouch has succeeded in inviting Po Chang Chen to the operation team in the fourth season of 2007. Chen was the first President and Managing Director of the Tung Long Metal Industry Co. since the restructuring. He purchased its operating right with a private equity fund and successfully restructured the firm, quickly turned around. Then he left after the firm returned to the market. Chen was awarded the Young Entrepreneur at the first Taiwan Business Award and assumed the role of Vice-Chairman of the eTurboTouch, to continue to develop a new phase with the operation team of the company.

Financial Aspect
    It is estimated to achieve an over 50% return on equity in 2007. The sales will be strictly controlled with backlog of less than 30 days and a fast flow of liquid assets. There is no external investment and the firm only focuses on the internal developments.

Production Aspect
    The construction of the second production line is currently in process, and it is estimated to begin mass production in the second season of 2008, raising output value by 300% or higher.

Apart from the results mentioned above, eTurboTouch has another special quality ------ that is a focus on the high-end large scale market, therefore it’s in a stronger position.

In fact since 2000, the touch panel industry has entered many manufacturers, but amongst which there are mostly small scale 4-wire resistance manufacturers. There is an increasing number of competitors attracted by the latest stir created by iPhone. In addition, the major LCD manufacturers in Taiwan have all joined the band wagon, resulting in a massive increase of the number of small scale touch panel manufacturers and production capability. Therefore it can be foreseen that the small scale touch panel industry will face a structural change to cause a phenomenon of competitive and a drop in profit margin.

Further analysis shows that the highly profitable key components in the embedded small scale capacitance touch panel technology used by iPhone are mostly monopolized by the major international IC manufacturers. It is more apparent in the role of an OEM, who often needs to invest heavily in the production equipments in order to satisfy the market demand of sudden change in volume. This survival method of facing the rapid decrease of profit margin as a role of mass production of OEM shall happen again in this new wave of small scale touch panel displays.

The medium large scale touch panel market appears to have a very different structure. First, since industrial products are required by most clients, therefore an extraordinary high functionality and technological standards are demanded. Consequently it resulted in tough requirements for production process, quality and material R&D, causing fewer manufacturers in the industry. Nevertheless it also allows a relative stable price and a reasonable profit margin for the medium large scale panel market. eTurboTouch is one of the few leading medium large scale panel manufacturer. Thus it can use its comprehensive technology and production capability in joint partnership with the major international manufacturers, establishing itself an advantageous position in the future development.

Having experienced the challenges in the market, eTurboTouch is not easily influenced by the outside forces, but instead kept on the right track to strive for new technology, new application and new ground. The company has created a fruitful and exciting path that also highly anticipating!