Booth No.: Hall 21, C22 (E05)
It had been a tough year for Taiwan's Second Tier digital camcorders players. Life Technologies, with their flagship brand name DigiLife had somehow maintain their business volume despite of all this. How did DigiLife achieve that. Jason Ser, account manager for Middle East and other niche market, who also handles the marketing aspect for the company, disclose an important DigiLife mentality to thrive in this ever competitive market. Here is what he observed:

As Taiwan Players been focusing on superior quality of their product to fight the aggressive low cost strategy from China, the China players had been fast to learn and adapt also. "Copy cat" cycle had shorten , "guarded information" is no longer a competitive advantage as once a product is launched, competitor simply purchase a product, dismantle it, learn everything and before you knew it, similar products floods into the market causing chaos and confusion.
This may be the most dreaded outcome by most Taiwan's player but not DigiLife.

For DigiLife, this is simply a market reality to deal by asking 1 basic question: 
    What product the consumers really want. After all is "Consumer" Electronics we are talking about here. Consumer does not want cheap products; they want cool, fun and useful products which produce More Value over the price they paid.

So for CE buyers, it is important to find a player than can not only do just that, but also to create new "over the edge" product again and again. And this is exactly how DigiLife had helped their CE buyers to maximize their business profit against all odds in 2007.

If you take a close look at the 3 models from DigiLife for the year 2008, whether is the high end models like DDV-7300 for high profit margin, or the High Definition DDV-5100HD for a future trend entrenchment, or entry level DDV-9000 for maximum volume and cash flow, you will find out that all of them was created base on this and this alone.

If what you are looking for is Long and Sustainable Profit in your Consumer Electronic (CE) business, DigiLife may very well be one of your best options. Pay them a visit in the coming CeBIT to find out.