Booth No.: Hall 19, D36 (C06)
Founded in 1987, Chyang Fun Industry Co., Ltd. (CFI), with sufficient experience in PC chassis, is ready to enter a new phase of the company development. In 2008, they develop own brand PC chassis in China, targeting at middle- and high-end markets.

"While keeping maintaining our OEM businesses in China, we want to offer advanced PC chassis with our brand name in that market," says Jackson Wang, Vice President of CFI. "At the same time, our own-brand strategy will extend into the Japan market for the customized embedded application chassis. We found that it is a huge market." He comments, "Therefore, year 2008 can be viewed as the transferring period for our company!"

Other than that, CFI is also planning to invest around NTD 8 million in their all-class PC chassis for the Taiwan market to meet the customers' needs. As for the storage chassis, the company positions itself as the professional suppliers of chassis with multi-bays (2, 4, 5, 8 bays), RAID 5 class or USB interface. The storage chassis are the major showpieces at CFI's booth at the 2008 CeBIT show.

But the company will decrease the production of IPC chassis. "There are some Chinese manufacturers which specialize in this field. Since they have had the scale of economy, it is difficult for us to compete with them on the price," says Wang. "Also, the whole environment for IPC is not promising. We have seen that the function of PCs is comparable with that of IPCs, so the market for IPCs should be shrinking."

In terms of this, CFI is closely eyeing the consumer electronics field. After Microsoft proposed the Home Server concept, the company has been working hard to develop the related products. Wang says, "For us, Home Server is more likely the evolution of Multi-media Center. Our lead-in will be from the existing Mini iTX. We also recruited several software engineers in order to lead in NAS (Networking Attach System) in the second-half of 2008."

Though facing the fierce competition from China, CFI is still confident of their current status. Wang wrote a formula on the white board when meeting with the CompuTrade editing team: P.C. Case + E.E. (electronic engineering) = Value-added. "Many Taiwanese PC case manufacturers have opened up a new way based on the above formula," says Wang. "China has not picked up yet!"