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Taiwan’s exhibition industry is to benefit from the warming of
cross-Strait relations. Taiwan and China started direct air, sea
transport and postal services on the morning of December 15, a
historical step forward in cross-strait relations since the 1949
civil war that spilt the two sides.
After the implementation of the direct air links, flight time
from Shanghai to Taipei has been cut down to 80 minutes, as a
detour through Hong Kong is no longer required. The reduced
flying time bodes well for the future development of Taiwan’s
exhibition industry. After participating in an exhibition in
Taiwan, buyers get to easily fly to China to gain a better
understanding of the manufacturing and the products themselves.
This easy hop across the straits further consolidates Taiwan’s
role as the ICT hub of Asia.
COMPUTEX TAIPEI, the leading ICT procurement platform, not only
features cross-strait exhibitors, but also has a good number of
exhibitors whose factories are well rooted throughout China. Big
brands such as Asus, Acer, and MSI have benefited from the
supply chain, where concepts and components are transformed into
finished products in China.
With Taiwan opening eight air terminals for flights to and from
China buyers on a single day can join an exhibition in Taiwan in
the morning before flying directly to China to check out various
factories in the afternoon.This open highway to China is a big
boost for the exhibition industry in Taiwan since it hosts
dozens of B to B tradeshows each year, and it’s particularly
beneficial to Taiwan’s ICT industry which stands to gain much
more business and manufacturing capacity.
From January to October 2008, electrical and IT related devices
and components exported from Taiwan to China composed 15.9% of
the total export, according to official statistics, and if
finished IT products such as recorders and monitors were
included, that percentage would increase to 26.6%. With Taiwan
and China business highly intertwined direct flights will
eventually offer to complete production and marketing systems
which were often bogged down by previous restrictions.
As the financial crisis has stunted the growth of some Taiwanese
and International companies, cross-straight direct air between
Taiwan and China along with direct sea transport and postal
services not only marks an important step for the two sides, but
also opens a new age for international visitors to Taiwan
exhibitions since they will be able to consolidate business for
companies with branches on either side of the Straits.
COMPUTEX TAIPEI, the largest B to B tradeshow in Taiwan, will be
the beneficiary of this new era. This event lets buyers see IT,
hear IT, and touch IT best at the show where a many new trends
and products are launched. Then they will be able to take a
short flight directly to China to better understand Taiwan’s
productive processes on the mainland.
Don’t miss COMPUTEX TAIPEI 2009 this June 2 to June 6 at Taipei
World Trade Centre Hall 1, Hall 3, NANGANG Exhibition Hall, and
Taipei International Convention Centre. For more information,
click on:
www. ComputexTaipei.com.tw
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Day 1
