A new star is rising in COMPUTEX TAIPEI 2008. With its compact design, mobile computing and price-friendly advantages, Netbook has taken the whole market. Numerous players including existing and new comers are all eager to showcase their new developed models to further capture significant global market share. As the top premium technology tradeshow in Taiwan, COMPUTEX TAIPEI always keeps driving the market force and being ahead of the new trends.
Since the launch of ASUS EeePC has taken the market, numerous players have also devoted into Netbook market development. ASUS, HP and other private branded Netbook products are showcasing at COMPUTEX TAIPEI 2008. ASUS new model Eee PC and ACER Aspire One, MSI Wind NB, GIGABYTE M912 and M528 all come to available in the consumer market with cost-effective advantage. It also indicates the innovation and research technology capability of Taiwan suppliers to develop more advance portable laptop and transform into new operation platform and lifestyle. Suppliers strongly believe in profitable sales return this year which also expect to reach 10% growth rate. The market demands for Netbook will definitely drive the whole PC industry in the second half year of 2008.
The whole global market has been going through a record redundancy due to unexpected climate change early this year including storms, floods, earthquakes followed by mortgage debit problem, rising patrol cost and inflation risk. It is more important to provide fresh solution to fulfill consumer needs and boost the overall purchasing power from the perspective of creative products and vital marketing strategy rather than new technology itself.
Cost-friendly product is the key trend but with a totally new definition which refers to stylish, creative, diverse, multiple-functions, high value-added. An acceptable price but luxury-quality fashion looks like Netbook is new hope to head the market while the global economy falling into the valley. The retail price ranges from US$299 to 500 is wildly accepted by the consumers with its all embedded networking, operation system features and stunning looks. It is also believed that Netbook is going to grab the entire mature and emerging markets with almighty sales force and user-friendly interface and lead the NB and PC industry in 2008. The current short supply of Intel ATOM particularly explains the future hot sell of Netbook in the coming year.

According to the market report of III-FIND (Institute for Information Industry -Focus on Internet News and Data), Taiwan's mobile Internet subscribers reached 12.46 million in Q1 2008, a dramatic growth of 620 thousands from 2007 4Q.  Report indicates that the main reason of the growth is the continuous increase in PHS and 3G data subscribers, and the subscriber amount of these two services have already exceeded 9 million, with 1.04 million subscribers growth from last quarter.  The III-FIND research team believes the report can fully indicates that the amount of local mobile Internet subscriber is now far exceed the subscriber amount of broadband network, and become the hottest networking option at present.