Impacted by the financial turmoil, global ICT industry is shadowed with various pessimistic economic indexes in 2008. However, in spite of the downturn, ICT industry still shows sprightly trends. The quick rising of Netbook is one of the examples. The low-cost products have attracted attention of many branded companied to move in, which again proves Taiwan's special value in providing excellent and affordable products for global ICT industry. Therefore, it is even more important to accurately grasp the emerging end products. Being a pilot in the ICT industry, COMPUTEX TAIPEI, the world-class and Asia' largest computer exhibition, gives an insight into the worldwide market trends and demands. Exhibitors all make endeavors to develop new products with enhanced functionalities, in a bid to boost up growth dynamics for the market. It will definitely bring brand new looks to COMPUTEX TAIPEI, which will be grandly held on June 2nd 2009. The show is expected to have 1,800 exhibitors using 4,800 booths to display wide-ranging categories of products and latest trends. Don't miss the annual ICT extravaganza!

As well-known own branding leaderships in Taiwan, no one can ignore Acer and HTC. Stan Shih, the founder of Acer group, a veteran in own branding practical experience for more than thirty years, leading Acer in PC industry; Peter Chou, CEO of HTC Corporation, he's also one of HTC's funders who has lived through the transitional period of corporation's own branding in current years. With the same experience on own branding transformation, both of Shih and Chou had faced severe controversies from interior and exterior.

"Walking on the way of own branding, it goes without saying that difficulties and challenges we've faced for transformation. Own branding meeting globalization definitely requires great strategies that are much more complicated than original business model. Even the rivals we compete are elevated to the tops of global brands," said Peter Chou, CEO of HTC Corporation.